eCommerce Content Manager

Req ID: 6722 

Department: Marketing 

Status: Reg F-T Exempt, Nonexempt  

Location: Napa, California (US-CA)  

Workplace Location:  Hybrid

JOB SUMMARY:

The eCommerce Content Manager will work closely with our Marketing and Sales teams as well as develop strong relationships with our distributor partners to ensure our portfolio of products are accurately represented on both consumer facing websites as well as B2B portals. They will be the in-house expert managing our PIM, from new item set-up to channel set-up, marketing copy, SEO optimization, and visual assets. This cross-functional role will also lead in eCommerce content and advertising strategy, identifying key areas we can optimize and advertise to make the biggest impact for our portfolio and grow our eCommerce business.

ESSENTIAL FUNCTIONS:

The following reflects management’s definition of essential functions for this job but does not restrict the tasks that may be assigned. Management may assign or reassign duties and responsibilities to this job at any time due to reasonable accommodation or other reasons.

KEY RESPONSIBILITIES:

• Be an expert in working with and managing PIM’s (specifically Salsify), establishing best practices for how we use and build upon the platform
• Own the process of new item set-up and marketing content updates within Salsify
• Create and maintain channels within Salsify for key accounts
• Work closely with the Marketing team to ensure our portfolio of products has up-to-date content
• Work closely with distributor partners and retailers to ensure our products are properly represented across their websites, and any account specific needs are prioritized
• Oversee content projects from initial request, to brand approval, and content syndication
• Audit content health and performance across key retailer and distributor websites
• Evaluate and report against eComm landscape and portfolio performance to guide content and advertising strategy
• Oversee eComm advertising campaigns across marketplace and retailer specific websites
• Report against campaign performance
• Continually optimize images, video, copy, and SEO to ensure we are utilizing best practices across all products
• Work with the Master Data Team as needed to for VIP catalog and 1WorldSync item management

OTHER FUNCTIONS & WINE KNOWLEDGE REQUIREMENTS:

• Comfortable working on a high-performance, fast-paced entrepreneurial team.
• Detailed oriented, highly organized with ability to prioritize and manage multiple tasks.
• Strong teamwork and team building skills.
• Able to work independently and as part of a team

QUALIFICATIONS

• A Bachelor’s degree required, with strong academic or professional background in digital content or PIM management strongly preferred.
• Familiarity with search engine optimization and performance marketing best practices.
• Ideal candidate will possess professional eCommerce experience within CPG or alcohol industry
• Experience with content management and syndication software.
• Excellent written and oral communication skills and must be able to communicate effectively across all levels of the organization.
• Strong computer literacy with high competence of Microsoft Excel, PowerPoint, PowerBI and the ability to learn and use various software or web-based programs.

WORKING CONDITIONS:

• Hybrid schedule
• Extensive computer work
• Fast-paced work environment, with expectations of varied & frequent new projects.
• Frequent deadline pressures
• Numerous projects in progress at any given time

• Comply with company safety regulations

Salary Range: $85,000.00 -  $95,000.00  

The starting pay will be based on several factors, including but not limited to experience, training, education, and geographic location. TFE offers a comprehensive benefits package that includes medical, dental, vision, life insurance coverage, disability benefits, PTO, wellness programs and fertility and family building benefits.   We also provide a 401(k) plan where TFE may make a discretionary profit-sharing contribution.

Trinchero Family Estates provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Trinchero Family Estates complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.