Culture & Values

Our Values

Respect and Invest in Relationships
We strive to build mutually beneficial long-term relationships with our employees, winery partners, distributor partners, customers, and consumers.

Trust and Confidence
When we develop strong brands, consumers feel confident when purchasing our products. That confidence translates to higher sales volume and profits for all our distributor and retail partners.

Great Corporate Citizens
Being great corporate citizens means dedication to environmentally responsible practices throughout our company and being part of all the communities we do business in.

Giving Back

Trinchero Family Estates is passionate about giving back to the community, and has established some of the industry’s most innovative philanthropic initiatives. Sutter Home for Hope, Trinity Oaks’ One Bottle One Tree program, and Newman’s Own Foundation are causes that are particularly close to the Trinchero family’s hearts.

Sustainability

Trinchero Family Estates is committed to environmental sustainability. The company has received esteemed industry awards for its longstanding sustainability efforts, and maintains that all California wines come from sustainably farmed vineyards. In 2017, Trinchero Family Estates reaffirmed their commitment by transitioning to 100% renewable energy across all Napa County facilities.

Why Safety Matters

 

As a family-owned company since 1948, we understand that there’s nothing more important than keeping our TFE family safe. That’s why we make safety our number one priority in our vineyards, at our wineries and throughout all aspects of our business. Taking this to heart, a team member at our Westside winery in Lodi, CA made a video that illustrates why safety matters to us all on team TFE. Thank you, Mike Madrigal, for your work in keeping us safe!