Vice President, Private Label

Req ID: 6931 

Department: Operations 

Status: Reg F-T Exempt, Exempt  

Location: Napa, California (US-CA)  

Workplace Location:  On-Site

Job Summary:

The VP, Private Label is responsible for leading the end-to-end operational execution of all private label and exclusive brand programs. This role serves as the key liaison between Supply Chain, Winemaking, Procurement, Packaging, Regulatory, and the Commercial organization. The VP ensures private label products can be produced reliably, at target cost, with the required quality, and delivered on the required timeline.

This leader owns the feasibility, costing, production planning, and execution workflow from initial brief through final bottled product.

Essential Functions:

• Private Label Program Feasibility & Execution
• Lead the private label development process from product request through bottling and shipment.
• Evaluate feasibility of new private label opportunities, including wine availability, production capacity, packaging requirements, regulatory timing, and cost targets.
• Determine whether the organization can bottle it, cost it, and label/package it within customer timelines and margin objectives.
• Sourcing & Cost Management
• Develop sourcing plans across bulk wine, grapes, custom crush, and imports based on volume, quality, and price targets.
• Build and maintain COGS models; ensure commercial pricing aligns to margin expectations.
• Negotiate supply, production, and packaging contracts where appropriate to optimize cost and continuity.
• Production & Inventory Planning
• Align private label production with facility capacity, bottling schedules, and inventory plans.
• Manage inventory and production planning to avoid excess product and waste.
• Cross-Functional Leadership & Governance
• Lead cross-functional coordination among Winemaking, Supply Chain, Operations, Compliance, Finance and Commercial teams.
• Establish and maintain standard operating procedures, lead times, approval checkpoints, and governance for private label execution.
• Serve as the internal authority to approve or decline private label program commitments based on feasibility and financials.

Qualifications:

• Education: Bachelor’s degree in business administration, Supply Chain Management, Winemaking, Operations or related field required. MBA or Master’s degree preferred
• Experience: 10+ years of wine industry experience with expertise in bulk wine sourcing, importing, and/or commercial sales.
• Proven relationships with domestic and international suppliers and buyers.
• Experience with bulk wine logistics and compliance.
• Strong commercial acumen and a demonstrated ability to deliver against COGS.
• Excellent communication, negotiation skills and ability to influence at all levels of the organization

Working Conditions:

• Frequent travel, both by car and air

• Ability to lift at least 45 pounds (case of wine)
• Long and irregular hours during peak seasons and/or special events

Salary Range: $220,000.00 -  $300,000.00  

The starting pay will be based on several factors, including but not limited to experience, training, education, and geographic location. TFE offers a comprehensive benefits package that includes medical, dental, vision, life insurance coverage, disability benefits, PTO, wellness programs and fertility and family building benefits.   We also provide a 401(k) plan where TFE may make a discretionary profit-sharing contribution.

Trinchero Family Estates provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Trinchero Family Estates complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.