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Public Relations Assistant - Temporary

Req ID: 4842 

Department: Marketing 

Status: Temporary, Non-Exempt 

Location: Napa, California (US-CA) 

Temporary position, Remote work possible

Job Summary:

Support the Communications team and further reputation of TFE and its brands by overseeing key PR functions including all scores, submissions, and event support.

Essential Functions:

The following reflects management’s definition of essential functions for this job but does not restrict the tasks that may be assigned.  Management may assign or reassign duties and responsibilities to this job at any time due to reasonable accommodation or other reasons.


  • Support and collaborate with Public Relations team to create and execute communications activities for TFE and its portfolio of brands.
  • Develop, manage and disseminate Press Props, or vehicle by which all accolades are communicated to stakeholders
  • Coordinate with Brand Marketing to stay current on vintage releases, wine details and tastings to support submissions
  • Manage scoring submissions and tracking across all brands
  • Maintain current scores and accolades database
  • Maintain press clips library
  • Oversee relationship, contract and functionality of content clipping services
  • Schedule and process media mailings with PR Manager to support new releases and launches
  • Create and maintain editorial calendar based on target publications and brand objectives
  • Help devise messaging and materials to use in pitching media and follow through to facilitate placement
  • Build relationships with press and maintain media contact database
  • Assist with writing and distributing press releases and other communications materials
  • Manage and execute at events across portfolio
  • Coordinate materials, event kits for events to ensure consistent brand look and feel
  • Solicit and organize feedback on events to ensure ROI in future executions
  • Collaborate with digital marketing to ensure consistency in message and activities across Communications
  • Liase with sales and key stakeholders to ensure PR tools and activities are appropriate and leveraged
  • Represent TFE and act as brand ambassador at key events


  • Education:  BA/BS in PR/communications or related field
  • Years of Experience: 2-3 years professional or internship experience, ideally in winery setting or agency
  • Excellent written and verbal communication skills; social and interpersonal skills
  • Strong organizational skills; able to manage priorities and workflow; commitment to excellence
  • Ability to work independently and as a member of various teams and committees
  • Acute attention to detail
  • Versatility, flexibility, and a willingness to work with changing priorities with enthusiasm
  • Good foundation of wine knowledge and wine business
  • Ability and willingness to work occasional long hours and/or weekends and to be productive and cooperative under stressful situations
  • Proficient on MS Office Suite, Adobe, and other required computer programs


Working Conditions:

  • Office environment
  • Extensive computer work
  • May be required to work at any of TFE's locations
  • Frequent deadline pressures
  • Numerous projects in progress at any given time
  • Comply with company safety regulations

Trinchero Family Estates provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Trinchero Family Estates complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Nearest Major Market: Napa

Job Segment: Intern, PR, Brand Ambassador, Entry Level, Marketing