Marketing Manager, Mumm Napa

Job Summary:

Seeking a dynamic and growth-oriented Marketing Manager for Mumm Napa. The Mumm Napa Marketing Manager will play a pivotal role in shaping the future of one of Napa Valley’s most iconic sparkling wine brands following its recent acquisition by Trinchero Family Wine & Spirits. This is a unique opportunity for a visionary, growth‑minded marketer to lead brand strategy, drive business performance, and bring creative ideas to life. Reporting to the Vice President of Mumm Napa, this role requires a strategic and analytical thinker with strong business acumen, creative instinct, and a bias for action. The ideal candidate operates with urgency, excels at both strategic planning and hands‑on tactical execution, and is a clear, compelling communicator. This role is based in Napa, CA, with an in‑office schedule Monday–Thursday and remote flexibility on Fridays.

Essential Functions:

The following reflects management’s definition of essential functions for this job but does not restrict the tasks that may be assigned.  Management may assign or reassign duties and responsibilities to this job at any time due to reasonable accommodation or other reasons.

• Strategic Brand Planning:
• Keen understanding of the consumer, consumer journey, foundational brand architecture, brand universe, brand ID and go-to-market elements.
• Strength in building brand plans, go-to-market strategies, developing frameworks, formulating commerce plans, cultivating partnerships across distribution tiers.
• Strength in PR strategy, marcom, channel strategy, regional programming, and sales relationships.
• Ability to collaborate with a proven and dynamic direct to consumer team to achieve goals.
• Ability to develop strategic and creative decks and tools for distributor networks and gatekeepers.
• Continuous research of industries outside of alcohol beverage for breakthrough strategies and growth opportunities. 
• Financial Leadership:
• Strong P&L understanding, demand ownership, and S&OP planning.
• Regularly update budget allocations based on evolving business needs.

• Design & Creative Expression:

• Fluency in design language with the ability to translate brand foundational strategy and innovation into compelling visual frameworks.
• Partner with internal and external designers to build brand identities, packaging systems, and creative universes that communicate both strategic clarity and emotional resonance.
• Elevate brand storytelling through intentional use of typography, color systems, imagery, and structural design elements that align with consumer trends and cultural aesthetics.
• Build tools that make brand architecture, innovation strategy, and consumer insight visible, memorable, and actionable across the organization and with distributor/retail partners.
• Data and Attribution Analysis:
• Pull and analyze data from various platforms like Nielsen and IRI to inform decision-making.
• Continuously monitor brand health indicators ensuring alignment with strategic objectives.
• Understanding attribution analysis is crucial for accurately assessing the impact of various marketing channels on overall business performance.
• Product Lifecycle Management:
• Represent the brand in PLM meetings, driving product innovations and SKU rationalization efforts.
• Stay attuned to market trends and competitor activities, providing strategic recommendations to stay ahead of the curve.
• Relationships and Creative Execution:
• Conceptualize and execute innovative brand campaigns, leveraging partnerships, events, and multimedia channels.
• Collaborate with agencies to develop compelling POS materials and creative content, ensuring brand consistency and resonance.
• Channel Management:
• Strong understanding of retail and on-premise channels. 
• Team Leadership and Development:
• Growth mindset with the ability to foster a collaborative and supportive team environment.

Qualifications:

• Education: Bachelor's degree in business/marketing required.
• Experience: Minimum 5 years of relevant brand marketing experience (Including alcohol beverage industry, CPG industry and others with aligned competencies). 
• Exceptional communication and presentation skills, with the ability to engage stakeholders at all levels.
• Strong analytical mindset with a creative flair, capable of driving branding initiatives based on both data and long-term vision.
• Ability to manage multiple priorities in a fast-paced environment and make sound decisions under pressure.
• Team player and willingness to work when the business needs the support.

Working Conditions:

• Office environment
• Occasional travel
• Usually work a standard work week
• Extensive computer work
• May be required to work at multiple offices in the Napa Valley
• Frequent deadline pressures
• Numerous projects in progress at any given time
• Comply with company safety regulations