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Digital Content Administrator

Req ID: 819 

Department: Marketing 

Status: Full Time, Exempt 

Location: Napa, California (US-CA) 

Job Summary:

The Digital Content Administrator will be responsible for gathering, organizing and publishing all digital and content resources for all TFE brands for implementation across a broad array of digital platforms both internal and external. In addition, this individual will be responsible for administration of users, reporting on usage of the asset management platform, and liaising with outside vendors.

The ideal candidate is exceptionally organized and highly attentive to detail. They are excellent project and task managers who can think like an educator and intuitively understands how to present information in a logical and streamlined format to various internal functional groups.

Essential Functions:

The following reflects management’s definition of essential functions for this job but does not restrict the tasks that may be assigned.


  • Gather digital assets for products across the portfolio. Work cross-functionally with brand marketing, creative services, digital marketing, and national/regional sales teams.
  • Organize, tag and associate metadata to all digital assets relative to their medium, use and anticipated users
  • Administer and maintain platform users and file systems
  • Work with outside vendors and platforms to develop and coordinate content
  • Proactive review and project management to ensure consistency and relevancy of all assets
  • Collaborate with brand marketing teams to align and coordinate on digital content activities
  • Support the customer marketing and sales team with digital content efforts across chain retailer and emerging third party digital channels with supporting efforts, SEO search terms, metatags, competitive analysis, etc.
  • Manage all content in a hub (DAM), using basic best practices in content categorizing and naming conventions
  • Ability to communicate effectively with many stakeholders on multiple levels including senior leadership teams


  • Education: Bachelors degree preferred
  • Experience: 2-4 years of content development experience, preferably in SaaS or a B2B company
  • Competency on Windows and/or Macintosh operating systems
  • Proficiency with MS Word, Excel, PowerPoint and knowledge with Illustrator, In Design and Photoshop a plus
  • Hands-on experience with analytics tools (Google Analytics)
  • Demonstrated success working with digital asset management solutions and workflows
  • Outstanding attention to detail and organization
  • Demonstrated commitment to going above and beyond to help partners and system users in solving problems or locating information
  • Experience in editing and proofing – an editorial mindset which seeks to understand how and what type of content is consumed by our audience
  • Ability to organize and present content with experience creating a highly-organized resource repository or content library with detailed focus on version control (old versus new content).
  • Ability to manage priorities from multiple stakeholders in a complex environment with a focus on the delivery of on-time results
  • Adaptability and flexibility with a willingness to embrace change and to adopt strategies and directional changes on the fly

Working Conditions:

  • Extensive computer work
  • Frequent deadline pressures
  • Numerous projects from various stakeholders in progress at any given time
  • Comply with company safety regulations

Trinchero Family Estates provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Trinchero Family Estates complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Nearest Major Market: Napa

Job Segment: Outside Sales, SEO, Sales, Marketing