Associate Trade Marketing Manager

Req ID: 7091 

Department: Sales 

Status: Reg F-T Exempt, Exempt  

Location: Napa, California (US-CA)  

Workplace Location:  Hybrid

About Trinchero Family Estates

Trinchero Family Estates is one of the largest family-owned wine and spirits companies in the United States, with an award-winning portfolio of brands enjoyed by consumers around the world. For more than 75 years, we have combined entrepreneurial spirit, innovation, and a passion for quality to create brands that connect with consumers and drive growth across every channel of the beverage industry.

Position Summary

The Associate Trade Marketing Manager, National Accounts plays a key role in driving growth across some of the nation's most influential restaurant, hotel, entertainment, and hospitality partners.

This highly collaborative position sits at the intersection of sales, marketing, consumer insights, and creative development. The role is responsible for creating compelling customer presentations, developing impactful marketing programs, supporting national account activations, and uncovering growth opportunities that enhance the performance of Trinchero Family Estates brands with National Account Customers.

This is an exciting opportunity for a creative and analytical marketer who enjoys transforming insights into action, developing persuasive business stories, and contributing to strategic customer growth initiatives.

Why This Role Matters

In this role, you will:

• Partner directly with National Accounts sales leaders to help win new business and expand existing customer partnerships.
• Influence marketing strategies for leading restaurant, hospitality, entertainment, and foodservice operators.
• Collaborate with brand marketing, innovation, creative services, digital marketing, trade marketing, and sales teams across the organization.
• Bring consumer insights and market trends to life through compelling, customer-focused storytelling.
• Support national account activations and programs that create measurable business impact.
• Gain exposure to senior leadership, strategic planning, and commercial decision-making.

Key Responsibilities

Strategic Sales & Marketing Support

• Develop compelling customer presentations, RFP responses, and business reviews that support account growth and brand placement opportunities.
• Translate customer objectives, consumer insights, and market trends into persuasive business recommendations.
• Collaborate with National Accounts sales teams to identify opportunities that support customer goals and drive profitable growth.
• Support the development and execution of strategic marketing initiatives for key national account partners.

Customer Storytelling & Content Development

• Create impactful presentations and sales tools that communicate the value of Trinchero Family Estates brands and portfolio solutions.
• Develop customer-specific content that aligns with each account's unique business objectives and consumer audience.
• Write compelling copy and messaging that supports product placements, promotional initiatives, and customer engagement.
• Research industry, consumer, and competitive trends to strengthen customer recommendations and business proposals.

Insights & Business Analytics

• Utilize available market data, consumer insights, and analytics tools to support strategic recommendations.
• Identify emerging beverage and hospitality trends that can translate into business opportunities for key accounts.
• Transform data and insights into clear, actionable recommendations that support customer growth and brand performance.

Marketing Programs & Activations

• Support the development and execution of customer marketing programs designed to drive awareness, trial, and sales.
• Coordinate national account activations and ensure successful execution across internal and external stakeholders.
• Assist in planning and executing trade shows, customer events, and industry conferences.
• Develop post-program recaps and reporting to evaluate performance and identify future opportunities.

Creative Development & Brand Stewardship

• Create visually engaging presentations and marketing materials utilizing PowerPoint, Adobe Creative Suite, AI-enabled tools, and other content creation platforms.
• Partner closely with Creative Services and Brand Marketing teams to ensure consistency of brand standards and messaging.
• Maintain a high standard of visual storytelling and presentation excellence across all customer-facing materials.

Cross-Functional Collaboration

• Build strong working relationships across Sales, Marketing, Creative Services, Insights, Innovation, and Operations teams.
• Support special projects and strategic initiatives for National Accounts leadership.
• Demonstrate flexibility and adaptability in managing multiple projects and competing priorities.

Qualifications

Required

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 2+ years of experience in marketing, customer marketing, sales enablement, trade marketing, category management, hospitality, CPG, beverage alcohol, agency, or related industries.
• Strong presentation development and visual storytelling skills.
• Excellent written, verbal, and interpersonal communication skills.
• Strong project management and organizational abilities.
• Ability to manage multiple priorities in a fast-paced environment.
• Proficiency with Microsoft PowerPoint, Excel, Word, and other business productivity tools.

Preferred

• Experience supporting B2B sales teams or customer-facing marketing initiatives.
• Knowledge of hospitality, foodservice, wine, spirits, or consumer packaged goods industries.
• Experience using data and consumer insights to support business recommendations.
• Familiarity with Adobe Creative Suite or other design platforms.
• Experience leveraging AI-enabled tools to enhance productivity, content development, and presentation creation.

What Will Make You Successful

You are someone who:

• Combines creativity with analytical thinking.
• Enjoys transforming ideas and insights into compelling business stories.
• Is energized by a fast-paced, entrepreneurial environment.
• Has a passion for consumer trends, hospitality, food, beverage, and brand building.
• Takes initiative and embraces ownership.
• Thrives in a collaborative team environment.
• Maintains exceptional attention to detail while balancing multiple priorities.
• Is curious, resourceful, and always looking for better ways to drive results.

Career Growth Opportunity

This role provides exposure to multiple areas of the business and can serve as a foundation for future opportunities in:

• Brand Marketing
• Customer Marketing
• National Account Marketing
• Trade Marketing
• Commercial Strategy
• Consumer Insights
• Sales Leadership

If you're looking for an opportunity to make a meaningful impact, develop strategic marketing skills, and help shape growth for an industry-leading portfolio of brands, we'd love to hear from you.

Salary Range: $70,000.00 -  $90,000.00  

The starting pay will be based on several factors, including but not limited to experience, training, education, and geographic location. TFE offers a comprehensive benefits package that includes medical, dental, vision, life insurance coverage, disability benefits, PTO, wellness programs and fertility and family building benefits.   We also provide a 401(k) plan where TFE may make a discretionary profit-sharing contribution.

Trinchero Family Estates provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Trinchero Family Estates complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.