Associate Marketing Manager

Req ID: 7131 

Department: Marketing 

Status: Reg F-T Exempt, Exempt  

Location: Napa, California (US-CA)  

Workplace Location:  On-Site

The Opportunity: Building Brands Consumers Know & Creating Experiences They Remember

Great brands take shape when smart strategies meet strong execution, day in and day out. At Trinchero Family Wine & Spirits, marketing is more than creating campaigns. We help shape some of the most recognized and beloved wine brands in America, from category leaders like Sutter Home to premium growth brands like SEAGLASS. As an Associate Marketing Manager, you'll play a hands-on role in helping these brands grow, connecting consumer insights to strategy, and bringing ideas to life in the marketplace.

This is a unique opportunity to gain experience across every aspect of brand marketing, including strategy, innovation, integrated campaigns, consumer insights, forecasting, and execution. One day you may be analyzing market and cultural trends and helping shape annual brand plans. The next, you could be supporting national marketing programs, developing sales tools, collaborating with agency and cross-functional partners, or helping launch the next big idea.

Most importantly, your work won't stay in a spreadsheet or PowerPoint presentation. You'll see it come to life in stores, customer presentations, consumer campaigns, and business results you can be proud of.

What You’ll Get To Do

The following reflects the essential functions for this job.  Leadership may assign or reassign duties and responsibilities to this job at any time due to reasonable accommodation or the needs of the business.

As an Associate Marketing Manager, you'll help bring strategy and execution together across some of the wine industry's most recognized brands. The following reflects management's definition of the essential functions of this role but does not restrict the tasks that may be assigned. Management may assign or reassign duties and responsibilities at any time due to reasonable accommodation or other business needs.

Strategic Brand Planning

• Support the development of annual brand plans, go-to-market strategies, and frameworks and partnerships that drive growth across distribution tiers.
• Support the development and execution of integrated marketing campaigns across digital, social, public relations, experiential, ecommerce, retail media, and in-store channels.
• Help bring seasonal, always-on, and tentpole brand moments to life in alignment with brand strategy and creative direction.
• Develop strategic and creative presentations, sell-in materials, and tools for sales teams, distributor networks, customers, and other key gatekeepers.
• Help ensure marketing materials consistently reflect each brand's voice, personality, creative direction, and visual identity; conduct ongoing channel audits and support asset management.
• Audit and coordinate updated content for digital marketing platforms, including brand websites and social media channels.
• Continuously research the alcohol beverage industry, CPG, culture, and industries outside beverage alcohol to identify new strategies, consumer behaviors, and growth opportunities.

Innovation

• Support go-to-market plans for new product launches, including positioning and messaging, asset development, sell-in materials, forecasts, and activation plans.
• Support the innovation pipeline by researching consumer insights, cultural trends, competitive activity, and emerging category dynamics.

Data Analysis and Business Planning

• Pull, analyze, and synthesize consumer, category, customer, and competitive data from platforms such as Circana/IRI, Nielsen, and Power BI to inform decision-making.
• Continuously monitor brand health indicators and program performance to assess progress against strategic objectives and identify opportunities.
• Support business planning, forecasting, budget management, and the development of clear, actionable recommendations.

Project Management and Creative Execution

• Support the development and execution of brand campaigns, partnerships, collaborations, events, ecommerce programs, and retail media activations.
• Work closely with external agency partners, including creative, social, public relations, and experiential agencies, to manage timelines, deliverables, budgets, and feedback.
• Coordinate asset development, legal and regulatory reviews, and internal alignment across Marketing, Sales, Finance, Operations, and other stakeholders.
• Track campaign performance and compile clear recaps, learnings, and recommendations to improve future effectiveness.
• Manage multiple projects from concept through execution, maintaining strong organization, attention to detail, and accountability against deadlines.

Team Contribution

• Bring a growth mindset and contribute to a collaborative, solutions-oriented team environment.
• Build strong relationships across the organization and support the team during key business periods, events, and priorities.

How You’ll Make an Impact

Your work will directly support the growth and profitability of the company as a whole. Specifically, you’ll make a difference by:

• Turning data into direction. Your insights and analysis will help identify opportunities, support business planning, and influence decisions that shape the future of our brands.
• Bring brands to life. You'll help transform strategy into marketing programs that reach consumers across the country and drive measurable results.
• Connect Marketing and Sales. Working closely with our sales organization, you'll help ensure programs are built with both consumers and customers in mind.
• Contribute to What’s Next. Whether supporting the continued leadership of Sutter Home or helping accelerate growth for SEAGLASS, you'll play an important role in shaping the next chapter of our brands.

Why Trinchero Family Wine & Spirits?

At Trinchero Family Wine & Spirits, you'll join a team of passionate marketers who love building brands, solving challenges, and creating work that matters.

You'll have the opportunity to:

• Work on nationally recognized and growing brands, including Sutter Home and SEAGLASS, among others.
• Gain hands-on experience across strategy, analytics, forecasting, innovation, and execution
• Collaborate with experienced leaders and cross-functional partners throughout the organization
• See your work come to life in market and contribute to meaningful business results
• Enjoy a Napa-based hybrid work environment, working alongside the team in our headquarters Monday through Thursday with the flexibility to work remotely on Fridays
• Grow your career while helping shape the future of some of the wine industry's most recognized brands

What You’ll Bring

Required Qualifications

• Bachelor's degree required; Business, Marketing, or a related field preferred.
• One to two years of relevant brand marketing experience within the alcohol beverage industry, CPG, or another industry requiring similar brand-building, analytical, and project-management capabilities.
• Strong written and verbal communication skills, with the ability to build productive relationships across functions and levels of the organization.
• Strong presentation-building and storytelling skills, including the ability to create clear, compelling, and visually engaging presentations using PowerPoint, Canva, and related tools.
• Strong presentation delivery skills, including the ability to present to management and cross-functional stakeholders with confidence and clarity.
• Strong analytical mindset and sound business judgment, with the ability to translate data and long-term brand vision into actionable recommendations.
• Ability to manage multiple priorities in a fast-paced environment, exercise initiative, and prioritize independently with limited direction.
• Strong attention to detail, organization, follow-through, and project-management skills.
• Collaborative team player with a growth mindset and willingness to support the business during key priorities, including occasional evening and weekend events.
• Proficiency with Microsoft Office Suite, including Word, Excel, and PowerPoint.

Preferred Qualifications

• Brand marketing experience within the wine industry is preferred; experience in spirits, beer, ready-to-drink beverages, or broader beverage alcohol is also valued.
• Experience using Circana/IRI, Nielsen, Power BI, or related market and business intelligence tools.
• Experience supporting integrated campaigns, innovation launches, agency relationships, or customer and distributor-facing marketing programs.

If you meet most of the qualifications but not every one, we still encourage you to apply. We're interested in the strengths and perspective you'd bring to the team.

Work Environment and Schedule

• Hybrid schedule: in office Monday through Thursday in Napa, CA with the flexibility to work remotely on Fridays.
• Primarily an office environment with extensive computer work.
• Typically, a standard work week with frequent deadline pressures and multiple projects in progress at any given time.
• Opportunities to collaborate with teams across the organization and occasionally work from or visit other TFE locations as business needs require.
• Occasional evening and weekend participation in events, activations, trade functions, or key business initiatives.
• All team members are expected to comply with company safety policies and regulations.

Ready to Grow Your Marketing Career?

If you're looking for a role where your ideas can make an impact, your work reaches consumers nationwide, and your career can grow alongside iconic brands like Sutter Home and SEAGLASS, we'd love to meet you.

Join Trinchero Family Wine & Spirits and help build brands consumers choose first.

Salary Range: $75,000.00 -  $85,000.00  

The starting pay will be based on several factors, including but not limited to experience, training, education, and geographic location. TFE offers a comprehensive benefits package that includes medical, dental, vision, life insurance coverage, disability benefits, PTO, wellness programs and fertility and family building benefits.   We also provide a 401(k) plan where TFE may make a discretionary profit-sharing contribution.

Trinchero Family Estates provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Trinchero Family Estates complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.