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Regional Manager - Colorado

Req ID: 872 

Department: Sales 

Status: Full Time, Exempt 

Location: Denver, Colorado (US-CO) 

Job Summary:

The Regional Manager role will be primarily focused on field work to support our wholesale partners and engage key customers in the Colorado market.  The overall objective is to build the Trinchero distribution footprint on all brands and grow our overall case volume.


Essential Functions:

The following reflects management’s definition of essential functions for this job but does not restrict the tasks that may be assigned.  Management may assign or reassign duties and responsibilities to this job at any time due to reasonable accommodation or other reasons.

  • Work closely with distributor network on a weekly basis to execute distribution and brand building initiatives.
  • Communicate, enforce and monitor National Account programs as they develop.
  • Strong ability or past experience in managing multiple unit retail and/or on-premise local chains.
  • Educate distributor personnel and key account customers on Trinchero Family Estate wines.
  • Make presentations to distributor network on weekly/monthly basis to educate them on direction and brand standards.
  • Formulate channel management plan of action with the correct amount of resources applied to each activity.
  • Conduct trade tastings and wine dinners targeting our key trade partners and customer fan base.
  • Effectively target POS usage and merchandising material in the right accounts.
  • Monitor competitive activities in the market place and communicate to the appropriate people with a suggested plan of action.
  • Utilize market data to identify opportunities within each channel and brand.



  • Bachelors degree in Business or related field
  • Minimum 3 years of distributor sales experience in the Connecticut market.
  • Strong presentation and account management skills with the ability to address distributor groups or individual accounts.
  • Ability to multi task ongoing programs.
  • High energy with the ability to execute 4 ride withs per week.
  • Computer proficiency in Microsoft Office (Word, Excel, PowerPoint).
  • Must be able to work some nights and weekends depending on key activity commitments.


Working Conditions:

  • 80% field work and 20% distributor meetings.
  • Frequent travel, both by car and air
  • Ability to lift at least 45 pounds (case of wine)
  • Regular working schedule to include evenings and weekends
  • Long and irregular hours during peak seasons and/or special events
  • Moderate to heavy physical work (moving wine cases and retail supplies, setting up for special events)


Trinchero Family Estates provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Trinchero Family Estates complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Nearest Major Market: Denver

Job Segment: Regional Manager, Manager, Event Planning, Management, Hospitality