Sr. Manager, National Accounts On-Premise

Req ID: 6904 

Department: Sales 

Status: Reg F-T Exempt, Exempt  

Location: Dalls, Texas (US-TX)  

Workplace Location:  Remote

Job Summary:

Amazing opportunity to join the second largest family-owned winery in the world, Trinchero Family The Senior National Accounts Manager is responsible for leading strategic growth and execution across key National Accounts within the on-premise channel. This role drives national business initiatives, develops long-term customer partnerships, and collaborates cross-functionally to deliver against Trinchero Family Estates’ annual volume, revenue, and brand objectives.

As a highly self-directed and motivated professional, the Senior National Accounts Manager operates with a strong sense of ownership and accountability, requiring minimal day-to-day management while consistently delivering best-in-class execution, innovation, and results. This individual serves as a strategic thought partner, mentor, and leader, influencing both internal and external teams to achieve success.

Essential Functions:

The following reflects management’s definition of essential functions for this job but does not restrict the tasks that may be assigned.  Management may assign or reassign duties and responsibilities to this job at any time due to reasonable accommodation or other reasons.

• Lead and Inspire: Build respectful, collaborative relationships and promote an environment of trust, accountability, and open communication. Serve as a role model and mentor for the broader National Accounts team.
• Self-Directed Leadership: Operate independently with minimal oversight—demonstrating strong decision-making skills, follow-through, and a sense of urgency to achieve company goals.
• Strategic Business Planning: Develop and execute annual business plans for assigned accounts that align with TFE strategic objectives, brand priorities, and financial goals.
• Customer Development: Cultivate long-term relationships with key decision-makers to grow distribution, menu features, and promotional programs that deliver mutual profitability.
• National Program Execution: Lead the communication, activation, and evaluation of national programs across markets—ensuring flawless execution through distributor and field sales partners.
• Cross-Functional Collaboration: Partner with Brand Marketing, Trade Marketing, Commercial Strategy, and Field Sales to build integrated customer solutions that enhance brand performance.
• Market Insights & Analytics: Analyze category trends, pricing architecture, and consumer behavior to identify new opportunities and proactively adjust strategies.
• Distributor Leadership: Influence and align wholesaler priorities to ensure execution excellence, pricing consistency, and compliance with national programming.
• Performance Management: Monitor KPIs and business metrics; provide clear reporting, performance recaps, and actionable insights to leadership.
• Innovation & Capability Building: Collaborate with VP of Trade Marketing and Commercial Strategy to evolve tools, systems, and processes that enhance the team’s effectiveness.
• Ambassadorship: Represent TFE with professionalism and passion at customer meetings, industry events, and community engagements consistent with company values.
• Other duties as assigned.

• Time Allocation:

• 60% Strategic Account Leadership & Business Development
• 25% Distributor, 3rd Party Management and Activation & Field Collaboration
• 15% Data Analysis, Planning & Reporting

Qualifications:

• Education: Bachelor’s Degree in Business Administration, Marketing, or related field.
• Experience:
• Minimum 5 years of progressive sales experience within the wine, spirits, or CPG industries within the National Accounts On-Premise Channel.
• Proven track record of managing large national or multi-unit chain accounts and delivering against ambitious sales and distribution goals.
• Demonstrated success influencing distributor networks and leading cross-functional execution.
• Skills & Competencies:
• Highly self-motivated, self-directed, and results-oriented with the ability to work independently and effectively manage multiple priorities.
• Demonstrates strong personal accountability and ownership of business results, with little need for day-to-day supervision.
• Exceptional leadership, relationship-building, and negotiation skills.
• Strong business acumen with the ability to translate insights into actionable strategies.
• Advanced proficiency in data-driven tools (VIP, KARMA, Power BI, DataEssentials, WineQuest).
• Strategic thinker with operational discipline and attention to detail.
• Excellent verbal and written communication; polished presentation skills.
• Deep understanding of national account structures, pricing strategy, and category management principles.
• Other Requirements:
• Valid Driver’s License and clean driving record.
• Knowledge of state and federal alcohol regulations.

Working Conditions:

• Frequent travel, both by car and air

• Ability to lift at least 45 pounds (case of wine)
• Flexibility to work evenings, weekends, and extended hours as required for events or business needs.
• Moderate to heavy physical work (moving wine cases and retail supplies, setting up for special events)

Salary Range: $125,000.00 -  $155,000.00  

The starting pay will be based on several factors, including but not limited to experience, training, education, and geographic location. TFE offers a comprehensive benefits package that includes medical, dental, vision, life insurance coverage, disability benefits, PTO, wellness programs and fertility and family building benefits.   We also provide a 401(k) plan where TFE may make a discretionary profit-sharing contribution.

Trinchero Family Estates provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Trinchero Family Estates complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.