TFE Marketers are innovators, business managers, and strategic thinkers. We are insight-driven brand-builders who analyze a broad array of consumer research and marketplace data to develop product and promotional strategies that move our business forward. We are responsible for delivering profitable growth to the company by winning the hearts and minds of our consumers while providing value and partnership to our customers.
Our best-in-class marketing team includes experts in the areas of brand management, customer development, shopper marketing, digital marketing, public relations, advertising, creative and packaging design, and product innovation – all collaborating to bring new ideas to life and to reinvigorate and reinvent existing brands to ensure long-term marketplace success.
We create new brands and build them into household names, beginning in 1948 with the iconic Sutter Home brand, celebrated by Wine Spectator for “introducing more Americans to wine on the table than anyone in history.”
And while we celebrate our heritage, we also keep our eyes focused on the future, working to anticipate and deliver “the next big thing.” To that end, we put our product innovation skills to the test with brands like Ménage a Trois, introducing the #1 selling new item in the wine category for four consecutive years.
Our vision for the future also includes developing our capabilities and expertise in fine wine and craft spirits. These developing segments of our business are an important part of our vision to grow our leadership in the alcohol beverage space by continuously developing relevant new brands and product types that engage and excite our customers.
The world of wine and spirits is a rapidly evolving landscape and we are energized and inspired by the challenge of staying at the forefront of consumer demand.
